“Wear Yourself” – Kuala Lumpur Gan-Nen-Do applied uniforms made with traditional Japanese plant dyeing.en
The concept of the Gan-Nen-Do store is a “Japanese experience and sensibility that can only be experienced here.”
A special exhibition on Japanese culture and content is held every month at the store entrance.
The second special exhibition, “Wear Yourself,” is not just an exhibition in the special exhibition area but is a project that uses the entire store space of “Gan-Nen-Do.” Local staff wearing new uniforms made with traditional Japanese plant dyeing will provide customers with “hospitality” with a Japanese spirit. With the aim of “creating a harmony of “Individual Personality” in the space,” Gan-Nen-DO used the traditional Japanese plant dyeing technique to dye each piece of clothing with a different color temperature to express individuality and express harmony throughout the entire space in indigo blue.
*Interviews with each staff member who has worn the new uniforms are available on Instagram.
Apparel brand: ezu
After 15 years of working on clothing production as RIPPLE YōHINTEN, this apparel brand began production activities under the new name “ezu” in March 2024. They will also be producing the new uniforms that will be used at GAN-NEN-DO Publika Kuala Lumpur from November.
The one-of-a-kind clothes produced at the atelier in Kiryu City, Gunma Prefecture, are now attracting attention from overseas for their deep plant-dyed colors and free designs.
