Project: Logo design for “Numazu no Obento”en

We conducted a logo design work for the “Numazu no Obento” brand, produced by GONEXT Inc.

Ms. Aikawa, the company’s owner, has been a great help to me ever since I first started working here. She has been serving delicious food in Numazu for many years. This time, inspired by her strong desire to promote OBENTO, a part of Japanese food culture, from Numazu, we used the hiragana character “ぬ” for the brand logo design, so that customers will instantly recognize it as a Japanese brand when they expand overseas. “Nu” has the longest strokes of all the hiragana characters, and it also embodies our hope for long-term prosperity.

We will do our utmost to support “Numazu no Obento” so that it can be distributed in the global market.

Numazu no Obento Store (Numazucity, Shizuoka)
New logo designe